Thursday, April 5, 2012

Scion iQ Marketing Campaign


Okay, I am just shocked and speechless in what I just saw...Scion's latest method for marketing their new little vehicle, the iQ, is a little wacky. These "commercials" come in four types all including doing donuts in a parking lot, but with bikini models, to dudes, to bikers, and finally to cops.

The Scion iQ is best for its small size which makes it easy to park and has a small turn radius. Also, the iQ is not that expensive and is quite fuel efficient as well. Although, doing donuts in this vehicle is not recommended, as you can see in these videos.









What do you think of these, wacky? funny?

Lets get to the vehicle specifications!

2012 Scion iQ


MPG: 36 City / 37 Highway
Starting Price: $15,265
Engine: 1.3L I-4 @ 94 Horsepower
Drivetrain: Front Wheel Drive
Seating Capacity: 4
Car Weight: 2,127 lbs

20 comments:

  1. I liked babes and donuts the best :)

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  2. i want to get one! They look like the small cars of the future from 80's scifi

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  3. This ad campaign makes no sense, but I like it!

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  4. I thinks it's funny, definitely sticks out in my mind as being different.

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  5. Hah, I like it. I'm sick of the stereotypical car commercials they've been doing for years now...

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  6. hahaha i like the new strategy haha, the bikers one is hilarious

    http://tryingsomethingnu.blogspot.com/

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  7. after about 2 hours of buffering with this great connection i got to see them. damn it really makes no sense but i laughed.

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  8. hmm not to sure about that car not really feeling it, but the ads are completely irrelevant lol although the babes were looking alright.

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  9. Lol those ads are so dumb! I'm not a huge fan of scion though they are advertised for teens so any adult driving in one looks bad.

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  10. i find it hard to believe that that car can seat 4.

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  11. Cool blog bro check mine out. Give me some suggestions if you can

    http://kingofkings210.blogspot.com/

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  12. dudes and donuts
    http://thelionswell.blogspot.com

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  13. girls and donuts, perfect combination!

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  14. i think the car is so cute! i want one.

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